Big Brands — Hardcover Set

From the Series Big Brands

4 titles

  • Interest Level: Grade 4 - Grade 6
  • Reading Level: Grade 5

Big Brands explores the stories behind some of the world’s most fascinating, iconic businesses—how they started, their successes and failures, and how they have changed the global marketplace. Readers will learn about the business plans, marketing strategies, and advertising campaigns of Amazon, McDonald’s, Minecraft, and Samsung. Each title also examines the people behind the brands’ prominence, including founders, consumers, brand developers, and other key contributors.

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Title Season Add to Cart
Amazon: The Business behind the "Everything" Store
McDonald's: The Business behind the Golden Arches
Minecraft: The Business behind the Makers of Minecraft
Samsung: The Business behind the Technology
  • Available in limited formats
  • Soon! Spring 2023
  • New! Fall 2022
  • New! Spring 2022
Interest Level Grade 4 - Grade 6
Reading Level Grade 5
Copyright 2016
Publisher Lerner Publishing Group
Imprint Lerner Publications ™
Language English
Publication Date 2016-01-01
Reading Counts! Level 11.4-12.9
BISACS JNF010000, JNF012000, JNF012010, JNF012030, JNF012050, JNF014000, JNF051090
Dewey 338.7'6164795-794.8
Lexile 1140-1300
ATOS Reading Level 7.2-7.9
Accelerated Reader® Points 1.0