Big Brands — Library Bound Set

From the Series Big Brands


  • Interest Level: Grade 4 - Grade 6   ·  
  • Reading Level: Grade 5

Big Brands explores the stories behind some of the world’s most fascinating, iconic businesses—how they started, their successes and failures, and how they have changed the global marketplace. Readers will learn about the business plans, marketing strategies, and advertising campaigns of Amazon, McDonald’s, Minecraft, and Samsung. Each title also examines the people behind the brands’ prominence, including founders, consumers, brand developers, and other key contributors.

Format List Price Your Price Qty
$106.60 $79.95
Title   Lexile GRL ATOS Format Qty
Amazon: The Business behind the "Everything" Store 1300 7.9
Minecraft: The Business behind the Makers of Minecraft 1140 7.3
McDonald's: The Business behind the Golden Arches 1170 7.2
Samsung: The Business behind the Technology 1150 7.3
  • Available in limited formats
  • Soon! Spring 2020
  • New! Fall 2019
  • New! Spring 2019
Interest Level Grade 4 - Grade 6
Reading Level Grade 5
Subject Social Studies
Copyright 2016
Publisher Lerner Publishing Group
Imprint Lerner Publications ™
Language English
Publication Date 2016-01-01
Reading Counts! Level 11.4-12.9
BISACS JNF010000, JNF012000, JNF012010, JNF012030, JNF012050, JNF014000, JNF051090
Dewey 338.7'6164795-794.8
Lexile 1140-1300
ATOS Reading Level 7.2-7.9
Accelerated Reader® Points 1.0