The Business behind the Technology

From the Series Big Brands

  • Interest Level: Grade 4 - Grade 6
  • Reading Level: Grade 5

Take a behind-the-scenes look at one of the world’s biggest technology companies. See how Samsung grew from a small food export company to the manufacturer of so many must-have gadgets in just fifty years. This book uncovers:

● Some of the key players driving Samsung’s meteoric rise.
● How the company consistently stays on the cutting edge of technological innovation.
● The marketing and public relations strategies that have built Samsung into the powerful brand it is today.

From Samsung’s battle with Sony to what the future could hold for this tech leader, this book documents Samsung’s amazing growth, as well as developments in the technology industry as a whole.

Format Your Price Add
Interest Level Grade 4 - Grade 6
Reading Level Grade 5
Genre Social Studies
Copyright 2016
Publisher Lerner Publishing Group
Imprint Lerner Publications ™
Language English
Number of Pages 32
Publication Date 2016-01-01
Reading Counts! Level 11.5
Text Type Informational/Explanatory
BISACS JNF010000, JNF051090
Dewey 338.7'62138095195
Graphics Full-color illustrations
Dimensions 8.875 x 10.625
Lexile 1150
ATOS Reading Level 7.3
Accelerated Reader® Quiz 180538
Accelerated Reader® Points 1.0
Features Bibliography/further reading, Glossary, Index, Photo captions, Sidebars, and Table of contents

Author: Cath Senker