Big Brands

Big Brands explores the stories behind some of the world’s most fascinating, iconic businesses—how they started, their successes and failures, and how they have changed the global marketplace. Readers will learn about the business plans, marketing strategies, and advertising campaigns of Amazon, McDonald’s, Minecraft, and Samsung. Each title also examines the people behind the brands’ prominence, including founders, consumers, brand developers, and other key contributors.

Cover: McDonald's: The Business behind the Golden Arches
Cover: Samsung: The Business behind the Technology
Cover: Minecraft: The Business behind the Makers of Minecraft
Title   Lexile GRL ATOS Format Qty
Big Brands — eBook Set
Big Brands — Library Bound Set
  • Available in limited formats
  • Soon! Spring 2020
  • New! Fall 2019
  • New! Spring 2019
Title   Lexile GRL ATOS Format Qty
Amazon: The Business behind the "Everything" Store 1300 7.9
McDonald's: The Business behind the Golden Arches 1170 7.2
Minecraft: The Business behind the Makers of Minecraft 1140 7.3
Samsung: The Business behind the Technology 1150 7.3
  • Available in limited formats
  • Soon! Spring 2020
  • New! Fall 2019
  • New! Spring 2019