Big Brands

Big Brands explores the stories behind some of the world’s most fascinating, iconic businesses—how they started, their successes and failures, and how they have changed the global marketplace. Readers will learn about the business plans, marketing strategies, and advertising campaigns of Amazon, McDonald’s, Minecraft, and Samsung. Each title also examines the people behind the brands’ prominence, including founders, consumers, brand developers, and other key contributors.

Cover: Samsung: The Business behind the Technology
Cover: Minecraft: The Business behind the Makers of Minecraft
Cover: Amazon: The Business behind the "Everything" Store
Title  
Big Brands — eBook Set
Multi-user eBook $119.97, 4 titles
Big Brands — Library Bound Set
Library Bound Hardcover OS, 4 titles Temporarily out of stock
  • Available in limited formats
  • Soon! Fall 2020
  • New! Spring 2020
  • New! Fall 2019
Title  
Amazon: The Business behind the "Everything" Store
McDonald's: The Business behind the Golden Arches
Minecraft: The Business behind the Makers of Minecraft
Samsung: The Business behind the Technology
  • Available in limited formats
  • Soon! Fall 2020
  • New! Spring 2020
  • New! Fall 2019