Big Brands
Big Brands explores the stories behind some of the world’s most fascinating, iconic businesses—how they started, their successes and failures, and how they have changed the global marketplace. Readers will learn about the business plans, marketing strategies, and advertising campaigns of Amazon, McDonald’s, Minecraft, and Samsung. Each title also examines the people behind the brands’ prominence, including founders, consumers, brand developers, and other key contributors.
Title | Season | © | Add to Cart |
---|---|---|---|
Amazon: The Business behind the "Everything" Store | 2016 | ||
McDonald's: The Business behind the Golden Arches | 2016 | ||
Minecraft: The Business behind the Makers of Minecraft | 2016 | ||
Samsung: The Business behind the Technology | 2016 |
- Available in limited formats
- Soon! Spring 2024
- New! Fall 2023
- New! Spring 2023
Title | Season | © | Add to Cart |
---|---|---|---|
Big Brands — Hardcover Set | 2016 |
- Available in limited formats
- Soon! Spring 2024
- New! Fall 2023
- New! Spring 2023