Big Brands
Big Brands explores the stories behind some of the world’s most fascinating, iconic businesses—how they started, their successes and failures, and how they have changed the global marketplace. Readers will learn about the business plans, marketing strategies, and advertising campaigns of Amazon, McDonald’s, Minecraft, and Samsung. Each title also examines the people behind the brands’ prominence, including founders, consumers, brand developers, and other key contributors.
- Available in limited formats
- Soon! Spring 2020
- New! Fall 2019
- New! Spring 2019
- Available in limited formats
- Soon! Spring 2020
- New! Fall 2019
- New! Spring 2019