The Business behind the Golden Arches

From the Series Big Brands

  • Interest Level: Grade 4 - Grade 6
  • Reading Level: Grade 5

Discover the incredible story behind the world’s largest fast food brand. Find out how McDonald’s grew from a single restaurant into a globe-dominating chain. This book reveals:

● The bright business minds behind McDonald’s remarkable rise.
● How the company’s famous products—from the Big Mac to the Happy Meal—came to be.
● Which marketing and public relations strategies turned McDonald’s into a powerful brand.

From marketing relationships to the company’s attempts to counter its critics, this book provides a fascinating look at McDonald’s and at the fast food industry as a whole.

Format Your Price Add
Interest Level Grade 4 - Grade 6
Reading Level Grade 5
Genre Social Studies
Copyright 2016
Publisher Lerner Publishing Group
Imprint Lerner Publications ™
Language English
Number of Pages 32
Publication Date 2016-01-01
Reading Counts! Level 11.6
Text Type Informational/Explanatory
BISACS JNF010000, JNF014000
Dewey 338.7'6164795
Graphics Full-color illustrations
Dimensions 8.875 x 10.625
Lexile 1170
ATOS Reading Level 7.2
Accelerated Reader® Quiz 180536
Accelerated Reader® Points 1.0
Features Bibliography/further reading, Glossary, Index, Photo captions, Sidebars, and Table of contents

Author: Cath Senker