McDonald's
The Business behind the Golden Arches
From the Series Big Brands
Discover the incredible story behind the world’s largest fast food brand. Find out how McDonald’s grew from a single restaurant into a globe-dominating chain. This book reveals:
● The bright business minds behind McDonald’s remarkable rise.
● How the company’s famous products—from the Big Mac to the Happy Meal—came to be.
● Which marketing and public relations strategies turned McDonald’s into a powerful brand.
From marketing relationships to the company’s attempts to counter its critics, this book provides a fascinating look at McDonald’s and at the fast food industry as a whole.
| Format | Your Price | Add |
|---|---|---|
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978-1-5124-0590-3
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$19.99 | |
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978-1-5124-0593-4
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$29.99 |
