McDonald's
The Business behind the Golden Arches
From the Series Big Brands
Discover the incredible story behind the world’s largest fast food brand. Find out how McDonald’s grew from a single restaurant into a globe-dominating chain. This book reveals:
● The bright business minds behind McDonald’s remarkable rise.
● How the company’s famous products—from the Big Mac to the Happy Meal—came to be.
● Which marketing and public relations strategies turned McDonald’s into a powerful brand.
From marketing relationships to the company’s attempts to counter its critics, this book provides a fascinating look at McDonald’s and at the fast food industry as a whole.
| Format | Your Price | Add |
|---|---|---|
|
978-1-5124-0590-3
|
$19.99 | |
|
978-1-5124-0593-4
|
$29.99 |
| Interest Level | Grade 4 - Grade 6 |
|---|---|
| Reading Level | Grade 5 |
| Genre | Social Studies |
| Copyright | 2016 |
| Publisher | Lerner Publishing Group |
| Imprint | Lerner Publications ™ |
| Language | English |
| Number of Pages | 32 |
| Publication Date | 2016-01-01 |
| Reading Counts! Level | 11.6 |
| Text Type | Informational/Explanatory |
|---|---|
| BISACS | JNF010000, JNF014000 |
| Dewey | 338.7'6164795 |
| Graphics | Full-color illustrations |
| Dimensions | 8.875 x 10.625 |
| Lexile | 1170 |
| ATOS Reading Level | 7.2 |
| Accelerated Reader® Quiz | 180536 |
| Accelerated Reader® Points | 1.0 |
| Features | Bibliography/further reading, Glossary, Index, Photo captions, Sidebars, and Table of contents |
