The Business behind the Golden Arches
From the Series Big Brands
Discover the incredible story behind the world’s largest fast food brand. Find out how McDonald’s grew from a single restaurant into a globe-dominating chain. This book reveals:
● The bright business minds behind McDonald’s remarkable rise.
● How the company’s famous products—from the Big Mac to the Happy Meal—came to be.
● Which marketing and public relations strategies turned McDonald’s into a powerful brand.
From marketing relationships to the company’s attempts to counter its critics, this book provides a fascinating look at McDonald’s and at the fast food industry as a whole.
|Interest Level||Grade 4 - Grade 6|
|Reading Level||Grade 5|
|Publisher||Lerner Publishing Group|
|Imprint||Lerner Publications ™|
|Number of Pages||32|
|Reading Counts! Level||11.6|
|Dimensions||8.875 x 10.625|
|ATOS Reading Level||7.2|
|Accelerated Reader® Quiz||180536|
|Accelerated Reader® Points||1.0|
|Features||Bibliography/further reading, Glossary, Index, Photo captions, Sidebars, and Table of contents|