Identify and Evaluate Advertising

From the Series Info Wise

  • Interest Level: Grade 4 - Grade 6
  • Reading Level: Grade 5

What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.

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Interest Level Grade 4 - Grade 6
Reading Level Grade 5
Copyright 2015
Publisher Lerner Publishing Group
Imprint Lerner Publications ™
Language English
Number of Pages 40
Publication Date 2015-01-01
Reading Counts! Level 5.7
Text Type Informational/Explanatory
BISACS JNF029010, JNF029000, JNF055000
Dewey 659.1
Graphics Full-color illustrations
Dimensions 6.375 x 9.25
Lexile 890
Guided Reading Level W
ATOS Reading Level 6.0
Accelerated Reader® Quiz 171302
Accelerated Reader® Points 1.0
Features Bibliography/further reading, Glossary, Index, Sidebars, Table of contents, Teaching Guides, and eSource

Author: Valerie Bodden

Valerie Bodden is a freelance author and editor. She has written more than 100 children's nonfiction books and lives in Wisconsin with her husband and four children.

Lerner eSource™ offers free digital teaching and learning resources, including Common Core State Standards (CCSS) teaching guides. These guides, created by classroom teachers, offer short lessons and writing exercises that give students specific instruction and practice using Common Core skills and strategies. Lerner eSource also provides additional resources including online activities, downloadable/printable graphic organizers, and additional educational materials that would also support Common Core instruction. Download, share, pin, print, and save as many of these free resources as you like!

Info Wise

Today’s students are bombarded with facts and opinions. They need strong information literacy skills to navigate our data-rich world and identify the best information. These books take students step by step through the research process—how to ask good questions and strategize their View available downloads →