Identify and Evaluate Advertising
From the Series Info Wise
What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.
| Format | Your Price | Add |
|---|---|---|
|
978-1-4677-5226-8
|
$22.99 | |
|
978-1-4677-6230-4
|
$34.99 |
| Interest Level | Grade 4 - Grade 6 |
|---|---|
| Reading Level | Grade 5 |
| Copyright | 2015 |
| Publisher | Lerner Publishing Group |
| Imprint | Lerner Publications ™ |
| Language | English |
| Number of Pages | 40 |
| Publication Date | 2015-01-01 |
| Reading Counts! Level | 5.7 |
| Text Type | Informational/Explanatory |
|---|---|
| BISACS | JNF029010, JNF029000, JNF055000 |
| Dewey | 659.1 |
| Graphics | Full-color illustrations |
| Dimensions | 6.375 x 9.25 |
| Lexile | 890 |
| Guided Reading Level | W |
| ATOS Reading Level | 6.0 |
| Accelerated Reader® Quiz | 171302 |
| Accelerated Reader® Points | 1.0 |
| Features | Bibliography/further reading, Glossary, Index, Sidebars, Table of contents, Teaching Guides, and eSource |
Author: Valerie Bodden
Valerie Bodden is a freelance author and editor. She has written more than 100 children’s nonfiction books and lives in Wisconsin with her husband and four children.
Lerner eSource™ offers free digital teaching and learning resources, including Common Core State Standards (CCSS) teaching guides. These guides, created by classroom teachers, offer short lessons and writing exercises that give students specific instruction and practice using Common Core skills and strategies. Lerner eSource also provides additional resources including online activities, downloadable/printable graphic organizers, and additional educational materials that would also support Common Core instruction. Download, share, pin, print, and save as many of these free resources as you like!
Info Wise
Today’s students are bombarded with facts and opinions. They need strong information literacy skills to navigate our data-rich world and identify the best information. These books take students step by step through the research process—how to ask good questions and strategize their View available downloads →