Cool Brands
From the Series On the Radar: Street Style
From mobile phones to sportswear, branding makes some products so cool that people can’t resist them. Make sure cool brands are on your radar!
Inside you’ll find these features:
Star Story
Discover the reason why Hello Kitty is the most successful cat in the world!
Show Me
Design a logo with the On the Radar guide.
All About
Branding can make or break a product—discover why!
| Format | Your Price | Add |
|---|---|---|
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978-0-7613-8819-7
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$29.99 |
Reviews
The Horn Book Guide
“Edgy topics with ‘pros and cons’ will provoke discussion. The daring art represents whimsical self-expression in a variety of wacky forms. The chaotic page design may challenge some readers. The many flavors of hip ‘street style’ include branding (like Coke and Apple), street art, tattoos, piercings, and spray paintings. Is it attractive? Is it legal? Readers can judge for themselves.” —The Horn Book Guide
School Library Journal, Series Made Simple
“Each of these hi/lo titles focuses on a different aspect of popular culture…. They contain short but interesting interviews with leading figures and discussions of trends.” —School Library Journal, Series Made Simple