Cool Brands

From the Series On the Radar: Street Style

  • Interest Level: Grade 4 - Grade 8
  • Reading Level: Grade 4

From mobile phones to sportswear, branding makes some products so cool that people can’t resist them. Make sure cool brands are on your radar!

Inside you’ll find these features:

Star Story
Discover the reason why Hello Kitty is the most successful cat in the world!

Show Me
Design a logo with the On the Radar guide.

All About
Branding can make or break a product—discover why!

Format Your Price Add
Available at all major wholesalers and distributors. Save 25% when you buy direct!
Interest Level Grade 4 - Grade 8
Reading Level Grade 4
Genre Social Studies
Copyright 2012
Publisher Lerner Publishing Group
Imprint Lerner Publications ™
Language English
Number of Pages 32
Publication Date 2012-01-01
Reading Counts! Level 7.4
Text Type Informational/Explanatory
BISACS JNF010000, JNF011000
Dewey 658.8'27
Graphics Full-color illustrations
Dimensions 7.25 x 9.625
Lexile 950
ATOS Reading Level 6.0
Accelerated Reader® Quiz 148970
Accelerated Reader® Points 1.0
Features Bibliography/further reading, Index, and Reviewed

Author: Liz Gogerly


The Horn Book Guide

“Edgy topics with ‘pros and cons’ will provoke discussion. The daring art represents whimsical self-expression in a variety of wacky forms. The chaotic page design may challenge some readers. The many flavors of hip ‘street style’ include branding (like Coke and Apple), street art, tattoos, piercings, and spray paintings. Is it attractive? Is it legal? Readers can judge for themselves.” —The Horn Book Guide

School Library Journal, Series Made Simple

“Each of these hi/lo titles focuses on a different aspect of popular culture…. They contain short but interesting interviews with leading figures and discussions of trends.” —School Library Journal, Series Made Simple